Ephemeral Content Is Driving More Engagement Than Permanent Posts
Stories and disappearing posts are becoming the preferred format, as users engage more with temporary, real-time content over static posts.
The continent is building — watch this space.
Stories of progress, connection, and big ideas across Africa. From cross-border collabs to diaspora-driven shifts, we track the energy building across the continent.
Stories and disappearing posts are becoming the preferred format, as users engage more with temporary, real-time content over static posts.
Platforms are offering better monetization tools, enabling content creators to build careers through subscriptions, sponsorships, and direct audience support.